tracking - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with tracking, tag manager, analytics and tracking scripts.

Google Analytics 4 in Shopify using Native Integration

Seamlessness and simplicity are at the heart of native integrations. By leveraging Shopify's built-in features with GA4, store owners can bypass the often complex and technical aspects of third-party tools, ensuring a smoother, error-free analytics setup. This direct integration offers a more reliable data stream, tailored specifically for the Shopify ecosystem.

2023-10-30