shopify - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with shopify, tag manager, analytics and tracking scripts.

GA4 ViewItemList Event on Shopify using Google Tag Manager

This blog post will guide you through configuring the "View Item List" event in Google Analytics 4 (GA4) using Google Tag Manager for your Shopify store. This new event, introduced in e-commerce tracking, resembles the impression event from Universal Analytics. GA4 simplifies the process, making it more intuitive to build different reports.

2023-11-28

Tracking View Category Events in Facebook Pixel Using Google Tag Manager and Shopify

How you can effectively track "View Category" events in Facebook Pixel. This capability is crucial for understanding user engagement on category pages of your website and can be pivotal for creating targeted audiences or data-related events. We'll be utilizing Google Tag Manager and a Shopify store for this project.

2023-11-17

Complete Guide to Facebook Pixel Purchase Event Setup on Shopify Using Google Tag Manager

We'll explore how to configure the purchase event on Facebook Pixel using Google Tag Manager (GTM) for your Shopify store. This setup is crucial for tracking conversions and ensuring accurate attribution in Facebook Ads.

2023-11-16

Setting Up Facebook Pixel's Initiate Checkout Event on Shopify with Google Tag Manager.

This setup will allow you to effectively track the Initiate Checkout event on your Shopify store via Facebook Pixel, providing valuable insights into your customers' shopping behaviors. For detailed scripts and more information, refer to the video description.

2023-11-15

Tracking 'Add to Cart' Event in Shopify Using Google Tag Manager and Facebook Pixel🚀

track the 'Add to Cart' events in your Shopify store, using Google Tag Manager and Facebook Pixel. This setup helps in detailed analytics and marketing strategies. Remember, always preview your changes before going live to ensure proper tracking and data accuracy.

2023-11-14

Shopify, Facebook Pixel & Google Tag Manager Setup for View Content! 🚀

Learn how to configure the 'View Content' event for Facebook Pixel on a Shopify store using Google Tag Manager, a key step for accurate e-commerce tracking and marketing analytics.

2023-11-13

Tracking Pageview event on Shopify using Google Tag Manager and Facebook Pixel.

In our latest tutorial, we dive into the process of integrating Facebook Pixel with your Shopify store using Google Tag Manager. This approach is particularly useful if you're experiencing issues with Shopify's native Facebook and Instagram app tracking.

2023-11-10

Facebook Pixel Setup for Your Shopify Store

Welcome to our comprehensive guide on configuring the Facebook Pixel for your Shopify store. This easy-to-follow tutorial is designed to help you track key events like PageViews, ContentViews, AddToCart, BeginCheckout, and Purchase across your sales funnels with a simple one-click solution.

2023-11-09

Mastering Cart Tracking in Shopify with Google Analytics 4 using GTM

Welcome to our detailed guide on configuring the "View Cart" event in Shopify using Google Analytics 4. This functionality is a game-changer for e-commerce reporting, allowing you to track how many visitors are engaging with your cart page and the items they're considering purchasing. Let's dive into the process.

2023-11-08