by ShahzadaAliHassan - 8th November 2023
Welcome to our detailed guide on configuring the "View Cart" event in Shopify using Google Analytics 4. This functionality is a game-changer for e-commerce reporting, allowing you to track how many visitors are engaging with your cart page and the items they're considering purchasing. Let's dive into the process.
Before we begin, ensure you have the following:
Our first step is to set up the base configuration tag for Google Analytics. This allows us to track events such as page views, user engagement, and more.
Tip: Remember to create a user-defined constant variable for your Measurement ID in Google Tag Manager to avoid repeated copying and pasting.
Now, let's create a variable in Google Tag Manager to hold our Measurement ID, which is unique for each data stream.
Tip: Ensure that your developer follows the instructions carefully and tests the implementation to confirm that the data layer event is firing correctly on the cart page.
Send over this document to the developer else following the blog below
In the next section, we write the script that will trigger the "View Cart" event on the Shopify store.
Here's the script you'll be adding:
Tip: It's essential to format your code correctly to ensure it runs without issues. Use the 'Format code' option in Shopify's code editor.
The third step involves creating tags and triggers in Google Tag Manager to capture the view cart event.
custom_view_cart
event.Data Layer Variable
to access e-commerce object details.Don't forget to rename your variables and tags for clarity and consistency.
Finally, it's time to test everything to ensure proper tracking.
Tip: Use the Real-Time report in Google Analytics to verify if the event is firing correctly, especially when you have low traffic.
Configuring the view cart event in Google Analytics 4 is a significant step towards understanding your customers' behavior on your Shopify store. By following these steps, you've learned how to set up the base configuration tag, write and implement the necessary scripts, and ensure that everything is functioning as it should.
Remember to check back in the Google Analytics and Google Tag Manager interfaces to ensure data is being tracked and reported correctly. With these tools at your disposal, you're well on your way to gaining valuable insights into your e-commerce performance.